Edelson
Communication
Public Relations For the Legal Industry.
The Edelson
Difference
The legal industry has been painfully slow to embrace change. Much of that is baked into how lawyers are trained. They are taught that if they want to solve problems they should always look backwards.
Want to present an argument to the Court? Find past precedent.
Difficult contract provisions to draft? Find what others did before.
This approach is not necessarily wrong. The law needs to have predictability and always looking to “tried and true” approaches creates a stabilizing force. But it also comes with significant blinders. It stifles creativity and innovation and seems to forget those characteristics are inherent in what makes the legal industry special. Creativity and innovation are the keys to positively impacting society, something the law is able to uniquely deliver.
This approach also misses the unique moment our society is in. The world is changing fast, from how we get and process information, to what people want out of their jobs, to the opening up of the legal industry to allow for increasing space for companies and people that don’t happen to be law firms and lawyers.
We aren’t saying that we should ignore what has worked in the past. Speaking at a legal conference could be good for networking, but, as we all know, you may be traveling across the country to speak to 100 people. (We’ve been at conferences where 30 people are in the room.) A modest podcast can put you in front of a thousand people and the top ones (which we have experience with) can reach hundreds of thousands if not millions. Using creative ways to get your message across not only helps with the specific message, it can create an emotional connection with the audience, which can lead to cascading effects. An energizing video about a legal issue can lead to a rush of applicants from job seekers to mainstream coverage on a “niche” topic.
If you are doing new things and want to be on the forefront of legal communications, try us out.
ABOUT US
We are at the forefront of
legal communications.
Edelson Communication is an arm of Edelson P.C., one of the most prominent plaintiff’s law firms in the nation. EPC has gained increasing notoriety for its novel approach to advocacy, with one publication praising our “untraditional approach,” which includes the only known law firm with an in house creative team. The firm’s founder has been recognized as one of 45 “Entrepreneurs Over Age 45 Who Are Disrupting the Way We Do Business” and, according to the ABA, one of the most creative minds in the legal industry.
Through Edelson Creative, EPC has produced the popular Non-Compliant podcast as well as numerous music and sketch comedy videos, generally focusing on the need for reform within the legal industry. Edelson Creative’s latest video, “We don’t talk about Claims Rates,” amassed over 70,000 views (second only to its signature music video “Non-Compliant,” which recently hit the 100,000 mark) and helped spark a larger debate on whether class actions are fully working for the public. The podcast has published nearly 50 episodes with guests such as Rebecca Jarvis of ABC’s The Dropout, David Lat, the creator of Above the Law, and now Speaker of the Illinois House, Representative Christopher Welch.
CASE STUDY
A brief overview of
our work.
ABOUT YOU
We like
innovative people
like you.
Edelson Communication is very selective about the types of clients it takes on. We won’t represent corporate conglomerates, companies or people whose missions are inconsistent with our interests or values. We also won’t take on projects that we think could be done better by traditional firms. We especially like working with innovative people and companies that want to find new ways to get their messages across. We work with politicians, companies that promote diversity within the law, businesses trying to positively change the legal industry, and even (in select instances) other law firms. If this sounds like you, please reach out to us. However, we will have to do a thorough conflicts check before getting any substantive information from you. (For those sneaky corporations who think they can conflict us out by sending us an email asking for representation, please save your “creativity” for the courts. It won’t work on us.)
CONTACT US
Let's talk
about your project.
